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Why do so many network marketers fail?

As complex as we humans are, there are possibly as many reasons why the high failure rate in network marketing as there are stars in the sky. Here, there are seven reasons which probably account for a lot of failures, without any order of importance:

Reason #1 – They do not network enough

Years ago when I first started, I read a book by a lady from Malaysia who left corporate office to multi-level marketing. And I always remember what she wrote, though this may not be in her the exact words:

“Did you work hard enough?
Did you network hard enough?
Did you think hard enough?”

I thought what she wrote was rather profound and in fact, I often ponder over the meaning of ‘network marketer’ which is made up of two root words: networking and marketing.

I came across many network marketers who do not network due to a lack of knowledge of business networking which is defined a

s a group of people having some kind of commercial relationship such as the relationships between boss and employee, buyer and supplier, and colleague and colleague.

Networking experts say that business networking functions best when individuals offer to help others to find connections, rather than just “cold-calling” on prospects.

Reason #2 – They do not understand marketing

Here’s the other root word of the term ‘network marketer’ – marketing.

Network marketers come from all walks of life and many of them are not from sales and marketing background. Thus, they totally do not understand how marketing works.

It is therefore not surprising that many network marketers end up ‘spamming’ others either offline or online.

Reason #3 – They do not take the business seriously

If network marketers take their business as a hobby, and only work on it as and when they like, the business will pay them like a hobby.

On the other hand, those network marketers who take their business seriously are paid handsomely.

Reason #4 – They have no faith

Network marketing is a faith business. In other words, a network marketer needs to believe in himself/herself in order to succeed.

In this case, conventional wisdom of ‘seeing is not believing’ does not apply. One needs to belief first in order to see things happening!

By seeing others who succeeded before them, a network marketer must believe that they can make it too and then start taking action consistently.

Reason #5 – They have no vision

Network marketers need vision to succeed. In other words, a network marketer needs to see the forest, not the trees.

Each activity whether it is prospecting, presenting, training, etc must be seen in the light of moving the business forward rather than disjointed events. Thus, a simple failure or obstacle will not be able to cause a network marketer to quit easily.

Reason #6 – They do not understand that it is a process

Success is a journey. It takes time. No one can become successful overnight.

Thus, network marketers must understand that the process takes time and therefore must invest time to learn, unlearn and relearn in order to become better and better at what they are doing.

Reason #7 – They don’t know enough of how things work

Network marketers do not know how things work and do all the wrong things. For example, they might lack people skills like interpersonal and communication skills and therefore do not know how to prospect and present their opportunities effectively.

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