Internet MLM Secret - Free Ezine Newsletter

This is Part 3 of a 3-part article which I’ll discuss what makes a good MLM presentation:

Part #1 - Your state of mind (Click here to read Part 1)

Part #2 - The problem and solution approach (Click here to read Part 2)

Part #3 - What is your offer to your prospects?

Let’s get started…

What is your offer to your prospects so that they would want to join your MLM business?

- The products?

- The compensation plan?

- The company?

- The training?

Let’s take a look at each of the above one by one.

Would you just join a MLM business just because the product is great? Possibly. In that case, all you need to do is find a business with a great product and your business will be unstoppable in no time! But I’m sure you know that’s not the case.

How about the compensation plan or what is commonly known as ‘comp plan’? I’ve seen people who want to ‘fight’ comp plan with me, saying that who has the better comp plan will win and the loser should join him. How ridiculous? In fact, the same argument above would apply. If your offer is just that your company has the best comp plan in the world, think again.

What about the company then? Sometimes, I come across people saying wonderful things about the company they are with. That’s a good thing. However, again, all you need to do is look for the best company to join and then you’ll immediately have a booming business. Period.

Last but not least, what about the training provided then? I guess this is quite a good one. Personally, I would join a good MLM business if they provide solid training. But then, I don’t think most people would look for that and then join a MLM business.

If all of the above does not come close to a good offer so that your prospects would want to join you in your MLM business, what should you offer?

Here’s my offer that I use personally that had proved to be successful most of the time:

I offer to help them succeed, through leading and guiding them, offering them support and assistance. And I walk the talk though I’m not perfect and had made some terrible blunders in my journey.

What I’m saying here is that you actually offer to help them and keep your promise.

If you’re in this business for awhile, you might have come across people who promised you a rosy picture and when you joined them and need assistance, they are always busy or nowhere to be found.

There is a saying that goes, “Treat prospects as people and not people as prospects.”

Yes, we want prospects and downline and as many of them as possible. But on the other hand, we want to be sincere people and treat others with respect and offer to help them shorten the learning curve as they start out in their business.

Why is it so important to offer your prospects good support and assistance?

Just imagine that your prospect is considering to join your MLM company and there are currently two other distributors from your company prospecting him or her. Who do you think he or she will join? The one who offers to help or the one who just tell them to join because the products are great, the comp plan is good and the company is wonderful?

With your offer of assistance to your prospects, you will stand a much higher chance of making a compelling close.

The above concludes Part 3 of what makes a good MLM presentation.

Comments(0)

This is Part 2 of a 3-part article which I’ll discuss what makes a good MLM presentation:

Part #1 - Your state of mind (Click here to read Part 1)

Part #2 - The problem and solution approach

Part #3 - What is your offer to your prospects?

Let’s get started…

Do you like sales people?

I guess your answer is most likely like mine - NO.

When you smell a salesman from miles away, you would probably change plan and go in the opposite direction.

So, what is it that we don’t like about sales people?

Probably we don’t like people who are pushy, biased and tell us what’s good for us. We would rather prefer to make our own buying decision and to buy what we think is good for us.

You see, when you make an MLM presentation to someone, the last thing you want is to appear as a sales person, armed with a folder in hand, flipping through slide after slide, hoping to make a sale. In fact, I know of people who joined the MLM industry because they just want to stop their sponsor from pestering them.

In that case, how should we present ourselves when we make an MLM presentation to our prospects?

Here’s my 2-step approach that I use personally that had proved to be successful most of the time:

- Identify their problems

- Offer them your solution

Step #1 - Identify their problems or desires

This might sound like common sense but many times we may not even realize it when we go around offering solutions to people before finding out their problems.

Isn’t that what spammers do? All you need to do is to open up your inbox and look at the emails and you would know what I mean. Everyday, we get an enormous amount of junk mail from people who are pushing solutions to us.

So, the first thing to do is to find out what the prospects are going through if you’re making an MLM presentation  either one on one or to a small group. (If you’re making a presentation to a large audience, obviously this is not practicable and what you can do is to point out some common problems especially financial challenges that people face in their lives.

And how do you find identify their problems or desires?

First, during the initial warm up, you should attempt to connect with your prospects by building rapport so that they feel comfortable with you. And the best way to do that is to ask questions to lead them to tell more about their financial challenges they face. Frankly, this is more of an art than a science as we are dealing with unique individuals.

Second, you need to listen actively when they start talking. That means, you have to respond with either short verbal feedback like short questions or with body language like nodding to reconfirm what they are telling you.

By asking and listening actively, you would be able to identify their problems, typically financial challenges that they are facing. In some cases, your prospects have desires, rather than problems, to succeed in life or simply to get out of their job.

Step #2 - Offer them your solution

If you have completed Step #1 adequately, Step #2 is a piece of cake.

Now that you know their problems or desires, you should know if can offer your MLM business as a solution.

Let’s face it. Don’t make the mistake of thinking that your MLM business opportunity is the latest and greatest… or the be all, end all to all problems. It’s not.

Imagine your prospect told you that she is in the midst of a divorce. What would you do? Offer her your MLM business? Not me. I really don’t think she’s in the frame of mind to start a business.

On the other hand, if your prospect is looking for something to earn an extra income that would eventually replace his current income… and he is willing to learn and work hard, that would be a good fit for you to offer your MLM business as a solution.

The above concludes Part 2 of what makes a good MLM presentation. In Part 3, I’ll discuss what most network marketers missed out to follow through with their presentation to make a compelling close.

Comments(0)

What really makes a good MLM presentation?

I’m not talking about tips and techniques here. That’s the how-to part. In all honesty, those essential stuff -

how to structure a presentation, how to open, how to close, etc - matters.

However, in this 3-part series, I’m touching on something that’s totally different. In Part 1 here, I’ll be

discussing your state of mind when you conduct an MLM presentation, whether to one person or to a thousand.

Then in Part 2, I’ll talk about the problem and solution approach while in Part 3, I’ll touch on what’s your offer to your prospects.

So, let’s get started…

As I watched Ruben Gonzalez on this month’s DVD subscription from Success University, you know what I was thinking?

Before I share that with you, here’s a little bit about Ruben.

Ruben Gonzalez is a 3-time Olympian in a sport that takes him down an icy mountain on a sled at an incredible speed as if you’re driving a Ferrari down a highway! (Read the article)

Comments(2)