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Today, I’ll talk about a simple order of things that most network marketers got the other way round when they do their prospecting, whether online or offline.

Have you ever heard of the three-feet-rule? New distributors are told to share their network marketing opportunity by prospecting anyone within three feet! Talk about cold calling. This is what I call ‘cold calling in person’ or spamming since there is no permission from those people. It’s not much difference from sending out spam mails. More on this later.

Now, think about this…

- Do you run before you can walk?
- Does Summer come before Spring?
- Does the sun rise in the west?
- Can you have a harvest before sowing your seeds?

I recall this from “The greatest networker in the world” where John Milton Fogg advocates:

RELATIONSHIP -> FRIENDSHIP -> PARTNERSHIP -> LEADERSHIP

And as a young friend related to me how he made many friends during orientation in University recently, I encouraged him to continue doing that. Friends come first. Business, joint ventures, partnership can come later.

Then why is it that many network marketers got it the other way round. They keep spamming people with the three-feet-rule as well as spam mails hoping that they will join them in their network marketing business at first sight.

And worst still… when some of their prospects eventually joins, they would not bother to take care or support them but move on to spam others. Thus, before the first batch could stay on for long, the second batch comes in. Then the first batch drops, not knowing what to do. And now the third batch joins, the second batch drops… you get the picture, it’s like trying to stick quick sand on the wall.

All this gives a bad ring to network marketing…

Sad but true. Prospecting the wrong way through spamming, whether online or offline.

It is infinitely easier to follow the greatest network marketer’s advice. That is, to build relationships and make friends first. Business can come later… after you have established trust.

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What’s the difference between networking and network marketing?

Years ago when I first started in network marketing, I read a book by a lady from Malaysia who left corporate office to join the multi-level marketing industry. And I always remember what she wrote, though this may not be in her the exact words:

- Did you work hard enough?

- Did you network hard enough?

- Did you think hard enough?

What Is The Meaning Of ‘Network Marketer’?

I thought what she wrote was rather profound and in fact, I often ponder over the meaning of ‘network marketer’ which is made up of two root words: networking and marketing.

Today, let’s discuss the first root word: ‘networking’ which is totally different from network marketing. What’s the difference? More on this later.

I came across many network marketers who do not network due to a lack of knowledge of business networking which can be defined as a group of people having some kind of commercial relationship such as the relationships between boss and employee, buyer and supplier, and colleague and colleague.

Networking experts say that business networking functions best when individuals offer to help others to find connections, rather than just “cold-calling” on prospects.

On the other hand, network marketing in a nutshell refers to the ‘word-of-mouth’ method of marketing products and services through a network of customers or distributors.

If you’re wondering: What has networking got to do with network marketing?

My answer is: A lot.

That’s because each of us has only a limited number of contacts in our warm market which consists of our extended family, relatives, friends, neighbors, ex-classmates and ex-schoolmates, business associates and contacts and colleagues.
So, what can we do when we run out of prospects?

The short answer is: Go and network consistently!

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I’m about to release my first ebook online, a 145-page manual, on August 1st, 2007:

“New! Network Marketing Secrets REVEALED”

which will definitely benefit those who are:

- network marketers
- in direct selling
- financial advisors
- insurance advisors
- real estate agents

… And all those who are in the ‘people’ business as well.

At launch, it will be marketed at $17 and the price will go up to $27 after a 3 days, and then up to $47.

The web page is at:
==> http://www.NewNetworkMarketingSecrets.com

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Why must we set goals? Let me illustrate with this shiny example to you.

Let’s begin…

What does 20072007 mean to you?

On July 20th, 2007 and it’s almost midnight in Singapore… when I wrote this. My eyelids are really closing but I wanted to catch THAT MOMENT before it’s gone forever…

Earlier that day, I received a text message on my mobile from a good friend that reads:

“Years come and go…but today is a special day!

>>> 20072007 <<<

Double Match. It happens only once in a lifetime, so I wish you a wonderful day!”

It’s so nice to receive such a message…as 20th July is a very special date. Here’s what I mean:

On 20th July 1969 American astronaut Neil Armstrong, nearly 240,000 miles from Earth, speaks these words to millions listening and watching on television at home:

‘That’s one small step for man, one giant leap for mankind.’

A moment later, he stepped off the lunar landing module Eagle, and became the first human to walk on the surface of the moon.

Every year, on this special day, I would ponder this amazing event!

How was this possible?

???

Alright, here’s the juicy details:

In 1961 responding to the Soviet Union’s lead in the exploration of space, President Kennedy challenged the United States to keep up in the “Space Race” and not fall behind the Soviets.

He said: “We have a long way to go in the space race. We started late.

But this is the new ocean, and I believe the United States must sail on it and be in a position second to none”.

Kennedy set the goal of landing an American on the Moon before the end of the decade and initiated the programs to make it possible.

I can imagine that it’s an IMPOSSIBLE GOAL which President Kennedy set in 1961!

Who would really think at that time that it’s at all possible? And Armstrong landed on the moon on July 20th, 1969…just in time before the end of the decade!

Here’s an IMPORTANT lesson:

If we do not set our goals, we’re sure we’re not getting anywhere!

So, my friend, do set your goals.

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