Internet MLM Secret - Free Ezine Newsletter

This is Part 2 of a 3-part article which I’ll discuss what makes a good MLM presentation:

Part #1 - Your state of mind (Click here to read Part 1)

Part #2 - The problem and solution approach

Part #3 - What is your offer to your prospects?

Let’s get started…

Do you like sales people?

I guess your answer is most likely like mine - NO.

When you smell a salesman from miles away, you would probably change plan and go in the opposite direction.

So, what is it that we don’t like about sales people?

Probably we don’t like people who are pushy, biased and tell us what’s good for us. We would rather prefer to make our own buying decision and to buy what we think is good for us.

You see, when you make an MLM presentation to someone, the last thing you want is to appear as a sales person, armed with a folder in hand, flipping through slide after slide, hoping to make a sale. In fact, I know of people who joined the MLM industry because they just want to stop their sponsor from pestering them.

In that case, how should we present ourselves when we make an MLM presentation to our prospects?

Here’s my 2-step approach that I use personally that had proved to be successful most of the time:

- Identify their problems

- Offer them your solution

Step #1 - Identify their problems or desires

This might sound like common sense but many times we may not even realize it when we go around offering solutions to people before finding out their problems.

Isn’t that what spammers do? All you need to do is to open up your inbox and look at the emails and you would know what I mean. Everyday, we get an enormous amount of junk mail from people who are pushing solutions to us.

So, the first thing to do is to find out what the prospects are going through if you’re making an MLM presentation  either one on one or to a small group. (If you’re making a presentation to a large audience, obviously this is not practicable and what you can do is to point out some common problems especially financial challenges that people face in their lives.

And how do you find identify their problems or desires?

First, during the initial warm up, you should attempt to connect with your prospects by building rapport so that they feel comfortable with you. And the best way to do that is to ask questions to lead them to tell more about their financial challenges they face. Frankly, this is more of an art than a science as we are dealing with unique individuals.

Second, you need to listen actively when they start talking. That means, you have to respond with either short verbal feedback like short questions or with body language like nodding to reconfirm what they are telling you.

By asking and listening actively, you would be able to identify their problems, typically financial challenges that they are facing. In some cases, your prospects have desires, rather than problems, to succeed in life or simply to get out of their job.

Step #2 - Offer them your solution

If you have completed Step #1 adequately, Step #2 is a piece of cake.

Now that you know their problems or desires, you should know if can offer your MLM business as a solution.

Let’s face it. Don’t make the mistake of thinking that your MLM business opportunity is the latest and greatest… or the be all, end all to all problems. It’s not.

Imagine your prospect told you that she is in the midst of a divorce. What would you do? Offer her your MLM business? Not me. I really don’t think she’s in the frame of mind to start a business.

On the other hand, if your prospect is looking for something to earn an extra income that would eventually replace his current income… and he is willing to learn and work hard, that would be a good fit for you to offer your MLM business as a solution.

The above concludes Part 2 of what makes a good MLM presentation. In Part 3, I’ll discuss what most network marketers missed out to follow through with their presentation to make a compelling close.

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What really makes a good MLM presentation?

I’m not talking about tips and techniques here. That’s the how-to part. In all honesty, those essential stuff -

how to structure a presentation, how to open, how to close, etc - matters.

However, in this 3-part series, I’m touching on something that’s totally different. In Part 1 here, I’ll be

discussing your state of mind when you conduct an MLM presentation, whether to one person or to a thousand.

Then in Part 2, I’ll talk about the problem and solution approach while in Part 3, I’ll touch on what’s your offer to your prospects.

So, let’s get started…

As I watched Ruben Gonzalez on this month’s DVD subscription from Success University, you know what I was thinking?

Before I share that with you, here’s a little bit about Ruben.

Ruben Gonzalez is a 3-time Olympian in a sport that takes him down an icy mountain on a sled at an incredible speed as if you’re driving a Ferrari down a highway! (Read the article)

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In Part 1, we talked about the fact that internet network marketing business owners as well as network marketers should be ‘networking’ in the course of prospecting…

And I met someone recently who’s a financial planner and obviously not my targeted prospect. So after two meetings, we’re happily exchanging notes about topics like financial planning, investment, business networking, etc. and we both learned a lot.

One topic that surfaced was very interesting but let me first share with a bit what this friend of mine did which I thought was quite cool.

On a regular basis, my friend would scour the Net or offline looking for relevant investment articles, tips and resources and then she’ll send out emails to her clients and prospects.

She said, as a result, she was getting calls from people interested in financial planning investment… and began to close deals even!

Indeed, as a result of her GIVING, now she’s GETTING. “Give before you get” or some simply call it “Givers gain”

And then here’s the interesting topic we got into: social networking…

We started discussing social networking in general and Facebook in particular. And I shared with her how one of our team mates started in Facebook and in just three months, now have over 500 friends!

She was stunned

Yes, it’s true… just think about it: Let’s take 3 months as 100 days. If you add 5 to 10 friends a day, you’ll get there. That’s the power of FOCUSED ACTION!

It was clear that now I had her total attention and she was interested…

Next, I told her this:

-          Whether it’s network marketing, financial investment, real estate, these are ‘people’ businesses. We need to have prospects in order to succeed.

-          Social networks are where large number of people gather to either socialize or to do business together

So, if you put 1 and 1 together, wouldn’t it be a dream come true for such ‘people’ professionals to be on Facebook as well as on other professional social networks?

She was now convinced and wanted to be there… and I sent her my Facebook link:

http://www.facebook.com/profile.php?id=555016728

(Do add me as a friend and send me a message to let me know… I truly appreciate it)

And then she popped this question:

“How am I going to focus? Now, I got to create contents and got to network with people.”

And here’s my answer:

“Well, you’re in business and you got to create both VALUE in terms of your contents as well as NETWORK to constantly find new prospects and improve existing relationships. Say spend 1 or 2 hours a day on both activities.”

That’s what I – as an Internet network marketing business owner or professional – does every day. And I saw her nodding her head.

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A moment ago, I chanced upon Daegan Smit’s article, “Should You Give Up On An Online MLM Business?” and I quote below part of his last sentence regarding how Internet network marketing can help build your network:

“… It can also open numerous doors of opportunity for you, allowing you to build contacts, establish strong networks, provide valuable products to your consumers and earn the kind of income that would not be possible with your regular 9-to-5 job.”

I can’t agree more with him to the fact that one of the main benefits of Internet network marketing help one establish a strong network of contacts, not just prospects over a period of time…

… it’s kind of similar to what T. Harv Eker defined as millionaires should have a TOTAL VISION, instead of a TUNNEL VISION.

Why do I mean by that?

(Read the article)

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Hello 2008 … Goodbye 2007!

Hello 2008 … Goodbye 2007!

Near the end of 2007, Mike Filsaime and Ellie Drake who are well-known Internet marketer and network marketer respectively launched two reports within a week of each other:

- the death of network marketing

- the birth do network marketing

The reports mentioned that they won’t be selling anything … except that their mission was to help to change the face of network marketing.

And if you had followed along, they conducted a teleseminar after that that charges 20 bucks for a supposedly valued-at-200 bucks call in which they pitched a membership community - with even charter membership upgrade that will be given a copy of Mike Filsaime’s butterfly marketing. (Did you read that? They promised not to be selling anything!)

Well, NetWEB marketing - as they called it - is nothing more than applying the principles of Internet marketing to the field of MLM - that many Internet-savvy network marketers have been calling it as ‘Internet MLM’ (thus, the name of this blog)

While the way Mike Filsaime and Ellie Drake launched their new product - membership community - was brilliant marketing, I fully agree with the forward looking concept of looking towards the Internet as the key to a successful home based MLM or network marketing business, or better still, to make money online. Why do I say that?

This is what I feel is the catch if we simply think hard about it …

If we’re only contacting a warm list of contacts, we have a only a couple of hundreds (or at most a few thousand contacts if one is an extreme networker who meets new people everyday) of prospects.

However, if you’re making use of the internet to generate leads for your home based business, you’re looking at millions, if not billions, of people who are your possible prospects. In fact, all you need is just a fraction of a fraction of these people becoming your downline and you’ll be enjoying a monthly passive income way beyond your wildest dreams!

So, will this year be your year where you utilizing an Internet MLM system to skyrocket your business?

If you have not downloaded your report, simply fill in you first name and email address to grab your free copy of ‘Internet MLM Secret’ report:

Claim Your Free ‘Internet MLM Secret’ Ezine Newsletter
($97/mo. Value) Via Email Two Or Three Times Weekly
Plus…get an Exclusive Special Report, “How To Build A Highly Explosive PASSIVE INCOME By Combining The Global Reach Of The Internet With The Awesome Power Of MLM”

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When I conduct my Basic Internet Skills coaching classes, I do get questions once in a while on what’s the difference between Internet MLM and affiliate programs.

First, let’s take a quick look at what is affiliate marketing …

Affiliate marketing is essentially the selling of someone else’s products. All you need is to market other people’s products and get paid a commission.

The concept started on the Internet for more than 10 years as at the time of writing. It is generally accepted that affiliate marketing began with Amazon as it recruited affiliates to help market its books and other products. For each sale, Amazon would pay a certain percentage of the selling price.

Here’s a quick overview of affiliate marketing.

*** Overview Of Affiliate Marketing ***

Thus, affiliate marketing can be regarded as a branch of Internet marketing where products are marketed using the Internet as a medium. This contrasts with information marketing where you market your own product.

Whenever we discuss affiliate marketing, Clickbank, an affiliate program provider, will usually come to mind.

Clickbank specializes in digital products with tens of thousands of affiliate merchants (meaning product owners) and affiliate marketers (those who market the affiliate merchant products).

Becoming an affiliate with Clickbank is straightforward. Simply head over to www.clickbank.com and sign up for a free account. After that, click on ‘Marketplace’, type in some keywords, and off you go and create your own affiliate link.

The next thing to do is to promote your affiliate link through various methods of web advertising and traffic generation such as running classified ads, traffic exchanges, forum and blog marketing, social networking, etc.

When someone clicks on your affiliate link and purchases a product, you will earn your share of affiliate commissions.

Now, let’s turn our attention to Internet MLM…

*** Overview of Internet MLM ***

Internet MLM is merely a new generation of network marketing whereby the MLM company itself or network marketers make full use of the Internet to promote its MLM business opportunity.

Even today, some MLMs still operate very much in the high touch, traditional manner where you make a warm list of friends and associates, then contact and invite them for an appointment for a business meeting, either 1-on-1 or an opportunity meeting.

Once you sponsor someone, you will be paid a commission of the sales of the products/services consumed by the new person. Now, when this new person sponsors someone else, you will also continue to enjoy an overriding commission though this person is in your 2nd level.

When the new person in your 2nd level sponsor someone else, you continue to be paid an overriding commission. And this goes on for multiple levels (or even infinite levels in some compensation plans), thus the term multi level marketing.

In recent times, more and more MLMs and network marketers are beginning to use the high tech Internet to either generate leads for their MLM business and take them off line for a face to face meeting …

… or attempt to run the entire MLM business operation – from prospecting, presenting, following up, closing, training – online. How successful this is remains to be seen as there will be a total loss of the high touch element that’s so important in the success of a network marketing business.

*** Affiliate Marketing vs Internet MLM ***

Affiiliate marketing usually operates by paying commission to the affiliate marketer who had directly caused the sale. If the new customer decides to become an affiliate marketer for the same product and let’s say, he made 3 sales, the affiliate marketer who first sold to him will not be paid an overriding commission. This is single-tier affiliate marketing. Clickbank and many other affiliate program providers like PayDotCom pays only single tier.

However, there are some affiliate marketing programs that pay 2-tiers. In other words, if you’re an affiliate marketer and you make a sale. When your new customer decides to turn affiliate marketer and makes a sale too, you get a cut. Isn’t that nice?
Thus, I would arbitrarily classify affiliate programs as single or 2-tier marketing programs while Internet MLM as multi-tier affiliate programs. Theoretically, they are simply different flavors at opposite ends of the same continuum of marketing programs, known by different names.

Why not call Internet MLMs as multi-tier affiliate programs? Well, I guess you can. And what about calling affiliate programs as MLMs? I guess you definitely cannot if it’s single-tier and you possibly can if they are two-tiers.

If you have any other views, feel free to leave your comments…

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Not long ago, I went on one of my many driving trips from Singapore - where I live - to Kuala Lumpur (KL), Malaysia four hours away.

As I drove across the border, I realized that in my hurry, I forgotten my bag of maps entirely - which had served me well in the past whenever I got lost somewhere in KL.

Fleeting thoughts haunted my mind to turn back and get that bag of maps in case I get lost in a foreign land. However, I comforted myself that I’ll be able to find my way and decided to continue on with my journey.

Four hours later, I was in KL…

As I already arranged several appointments at various places in the city, I had to rely on my past knowledge of the city in order to find my way around. Thankfully, I had ‘installed’ the KL map into my mind over the last two years:

- by remembering landmarks like prominent buildings

- by analyzing how the myriad number of highways intertwined and led to one another

- by staying at hotels in different parts of the city

- by using different routes to travel from one place to another

Though the map is not the territory, but having the map in mind had helped me to navigate around, to find my bearings though I admit that many a time I still find myself lost in some small roads and areas that I’m not familiar with… which can be a little frightening as it can often take awhile to get back to the main roads and find my direction once again.

Isn’t it the same for your network marketing business?

The network marketing map is all there, laid out on the table for us:

- the company’s history, background, founders, achievements, mission, vision

- the products it carry and distribute

- the compensation plan and how it rewards distributors and affiliates who achieve the most results

- the back office, the support system, the prospecting tools

- the strategies and
how your team functions to support and shorten the learning curve of your new ‘distributor’ business partners

If we had taken the time to ‘install’ the ‘network marketing’ map into our mind, we will be able to move forward in the direction in our success journey. When we meet someone who is looking for a business opportunity, we are fully prepared to share and expose the business opportunity to them confidently so that they would know that we take our business seriously and not just some ‘hobby’ that we try out and see if it works for us…

Having said that, we do get lost along the way. There will be new situations that we do not know how to handle yet, there will be people we have not known how to deal with yet, there will be questions on the products and/or compensation plan that we would not know how to answer yet. But that’s part and parcel of the game.

But still, having the network marketing map in our mind offers the comfort that we are at least prepared to meet most of the challenges that we will face and by learning and growing everyday, we will become better and more knowledgeable and finally become unstoppable in our journey to success.

Claim Your Free ‘Internet MLM Secret’ Ezine Newsletter
($97/mo. Value) Via Email Two Or Three Times Weekly
Plus…get an Exclusive Special Report, “How To Build
A Highly Explosive Passive Income By Combining The
Global Reach Of The Internet With
The Awesome Potential Of MLM?”

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Can you believe it?

Call it a coincidence, serendipity, fate, whatever you want …

… the fact remains that:

My Internet MLM Secret Report was released at the exact same week as Ellie Drake’s / Mike Filsaime’s
Death of Network Marketing Report !*#$!!

—————————————————–
$$$ The ‘Internet MLM’ SECRET REPORT $$$

“How To Build A Highly Explosive PASSIVE INCOME By Combining The Global Reach Of The Internet With The Awesome Power Of MLM!!”

http://www.on2url.com/app/adtrack.asp?MerchantID=82887&AdID=351665
—————————————————–

If you have read ‘Death of Network Marketing’, you would realize that it’s a GREAT report - lots of insights and truths there - I wish I had written that instead

If you had indeed read that report, you would realize that it leaves you hanging with tons of questions like:

- What are you going to do next?

- How are you going to leverage on the Internet to build your network?

- What about your existing network - continue to build or not?

In fact, when I read ‘Death of Network Marketing’ just hours ago, I was beaming with a smile.
=> http://www.the-death-of-networkmarketing.com/?see-why=20611

(Read the article)

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$$$ The ‘Internet MLM’ SECRET REPORT $$$

“How To Build A Highly Explosive PASSIVE INCOME By Combining The Global Reach Of The Internet With The Awesome Power Of MLM!!”

http://www.on2url.com/app/adtrack.asp?MerchantID=82887&AdID=351665
—————————————————–

Some of you may already know that Internet MLM is my pet subject …

Day in and day out - for more than a year - I keep thinking of how I can leverage on the Internet to build my MLM organization … FAST!

What if I can combine the TWO into ONE?

Wouldn’t it cause an EXPLOSIVE combustion like combining OXYGEN + FUEL?

Wouldn’t you agree with me that it will become a highly explosive MONEY MAKING
MACHINE that spits out money every second while you sleep?

Just a week ago, I finally put together an Internet MLM Secret SYSTEM that will do exactly what I had been investigating for more than a year now …
=> http://www.on2url.com/app/adtrack.asp?MerchantID=82887&AdID=351665

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